Some shops are also using this to track a customer’s location in the store, and there has been discussion around showing personalized adverts on TV boards based on iBeacons. This technology was spoken about a lot in 2014 (it was unveiled to developers in 2013), especially since a German restaurant used it to track its customers dining habits – even down to tracking their favorite seats and bathroom usage. This technology allows your phone to interact with markers – beacons – placed around towns and cities that ping to/from your phone, providing an alternative way of determining your location. Having said that, Apple phones also offer a feature called iBeacons. After all, knowing where you are in your neighborhood is exactly what GPS is designed to do. In terms of how geofencing works, you’ve probably worked out by now that it’s very driven by GPS. This clever approach helps preserve your mobile battery (and data allowance), whilst still offering seamless auto-unlock capability. As you get closer, the app can then start checking more frequently.
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